A panel of television experts, producers and executives participated in the symposium dedicated to Fred Silverman, which took place in Syracuse University.
They discussed the future of programming and television networks.
When confronted with the difficult question of what will happen to advertising in an era when viewers can skip commercials with devices like TiVo, the panelists were optimistic.
Walter Sabo, CEO of Hitviews, a service that matches online video creators with advertisers, said that TiVo does not undermine the business.
The shows have been already paid for before they air. “The Coca Cola glass in American Idol cost 35 million dollars,” Sabo said.
“Product placement is a necessary evil,” Silverman said.
Panelists agreed that the internet represents the future of the entertainment industry.
Sabo talked about the internet being the new medium in which people create their own content and about emerging stars that attract millions of viewers.
The moderator asked if he believed that these people could make it to television. Sabo responded they did not have to because they were artists discrete to their medium.
The same way that Julia Roberts would not fill a Broadway show "Joe in his basement" would not be successful on TV.
According to Sabo, there is potential growth in the internet as advertisers will increasingly follow it.
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